Capabilities
With 15+ years delivering powerful digital projects for global brands, my work spans retail, fashion, beauty and technology — designed across multiple platforms.
Creative Direction
Define strategic creative vision for digital experiences, from concept to build.
Oversee work to ensure the highest level of quality is met, from both a visual and experience perspective.
Art Direct editorial still and lifestyle photography.
Design Systems
Establish and extend design systems across platforms, including Web, Mobile Web, App, DM, and in-store.
Identify emerging patterns in branding, design and technology, anticipating opportunities to evolve.
Document and share guidelines.
Product Design
Break down complex design problems into simplified, sustainable solutions.
Maintain big picture vision of both product and brand, while keeping eye on the details that matter.
Work closely with UX, Product Managers, and Product team leads to ensure best in class experience.
Leadership
Establish consistent design-focused vision to be shared across often disparate project teams.
Grow and mentor a team of highly-skilled designers, inspiring their continued development.
Collaboration
Build strategic relationships between Design Systems, Creative, Product, Development, Accessibility and Partner teams.
Work with Production and Operations leads to improve process, define project roles.
Communication
Educate teams around design best practices, product thinking, and platform-level integrations.
Present informed design thinking to leadership stakeholders.