Cisco
Leading Design & Creative for the Digital Studio
My Role at Cisco
2022–Current: Senior Manager, Design & Creative for Cisco Digital Studio.
Platform: Web, Mobile Web, DM
Activate the team to reach shared goals for the business and online brand expression.
Focused on inspiring creative, inclusive design, and simple, scalable design solutions.
Talent development and mentorship to align our team’s skillset toward strategic priorities.
Partner with Technical and Production leadership within the Digital Studio
Collaborate closely with Brand, Research Strategy and Demand Leadership.
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Design System
I lead the design direction for the proprietary design system for marketing experiences on Cisco.com. This system has enabled us to scale web experiences rapidly and provide a framework other teams can leverage for their own systems.
The foundations, components and documentation defined by our team allow for a vital common foundation for design and development, enabling 5000+ global pages to be launched.
Product Design Leadership
In addition to the design system, I design direct product-level experiences for AEM platform-driven experiences on Cisco.com, with a focus reusable experience modules. This work has resulted in an output of 40 unique patterns, as well as templates for utilities-focused experiences.
I work closely development leads to optimize our pattern creation process for more efficiency and speed to market.
Experiences Creative Direction
Working in collaboration with a team of skilled Digital Art Directors and Brand Art Directors, as well as UX and Content Strategists, I provide Digital Creative Direction leadership for marketing initiatives for brand, campaign, and events on Cisco.com.