A Whimsical New York Original

A historic shopping icon needed a website to showcase their vibrant history and product offering in a fun, feminine way. Our approach incorporated the brand’s whimsical illustration style throughout the UI, while keeping the UX clean and simple for ease of use.

Built using the Demandware platform with limited scope, we were able create a unique experience that paid homage to the brand. We also provided a style guide to allow the brand to sustain future updates to the site.

Platform: Web

Role: Senior Art Director