A Trendspotting Destination for Shoes and Style

The fashion-forward footwear company wanted to expand beyond shoes by highlighting trendsetters—those that wear Steve Madden shoes, those that work behind the scenes, and those that make the greater culture that inspires the designs.

The resulting site included shoppable social media and a digital magazine for music, trend and events gave this brand the bigger footprint it needed; all while providing a highly branded shopping experience from homepage to checkout.

Platform: Web (Responsive)

Role: Senior Art Director