A Muse for the Pro and the Novice Alike

Make Up For Ever Website

The professional makeup brand wanted an online store that would treat pros like pros, while welcoming interested cosmetics enthusiasts. The team and I created a website that went beyond a personalized shopping experience, seeking to be a destination to inspire and learn about the best products and trends.

Working closely with the client, we created a seamless e-commerce flow that allowed for quick and immersive browsing, depending on the user’s need. For the customer wanting to hone their skills, they included an intensive learning section. For those who wanted inspiration, the digital Magazine section provided shoppable editorial stories.

Platform: Web (Responsive)

Role: Senior Art Director