Inspiring Style for the Global Citizen

The premium travel and business accessory brand wanted to expand beyond its product offering to convey the Tumi lifestyle through a focus on their “Global Citizen” brand ambassadors. The team and I were tasked with creating a digitial editorial experience that could live alongside their newly designed e-commerce brand site.

The resulting site allowed for robust content opportunties and social media integration, further establishing Tumi's position as an inspirational travel brand.

Platform: Web (Responsive)

Role: Senior Art Director at Fluid NY